During the brainstorm on how to get on the bandwagon, I suggested that we leverage our global network: we could translate into Chinese content from other territories and call it “Laowais on Olympics!”—god knows how we Chinese treasure foreigners’ opinions—and feed original user-generated content, made here in
I thought the idea brilliant and the group considered it interesting—we have to differentiate ourselves somehow from our competitors who are bigger stronger and have started much earlier. So I did more research. Our
OMG, my idea wouldn’t work! No way the censors would approve “(disgruntled) Laowais on Olympics!” posted on our site. Come to think of it, no way either for foreign audience to enjoy “Live (but sanitized) from
Either we remain incredibly conventional and lose to the conventional but bigger competitors, or we could become incredibly innovative within the limits of being positive, prosperous and harmonious.
The question for the latter is—how?